What really defines us? Where does identity come from?

brands. obviously.

BRANDi is a voice service that makes your life easier with recommendations, decisions and opportunities –  all based on the meaty stuff that makes us who we are, and do the things that we do : data on our brand loyalties and preferences.

BRANDi knows.


That's the premise for our (Shivani Prasad + Nick Gregg + me) video assignment – an appropriately dystopian product/service of the future. We watch our protagonist go about his day, encountering all the things one encounters, but with BRANDi on his side, increasing the quality of his life infinity-fold. Here are our story boards: